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HP HP2-B110 Exam Syllabus Topics:

SectionObjectives
Topic 1: Channel and Sales Strategy- Partner and reseller ecosystem
  • 1. Distribution channels
    • 2. Authorized HP partners
      - Customer retention strategies
      • 1. Subscription-based printing models
        • 2. Supplies replenishment programs
          Topic 2: Selling HP Printing Solutions- Customer needs analysis
          • 1. Print volume and workload assessment
            • 2. Home office vs enterprise requirements
              - Value-based selling approach
              • 1. Total cost of ownership (TCO)
                • 2. Print quality and reliability benefits
                  Topic 3: HP Imaging and Printing Portfolio Overview- HP supplies ecosystem
                  • 1. PageWide and LaserJet supplies
                    • 2. Original HP cartridges
                      - HP printer and MFP product categories
                      • 1. Inkjet printing solutions
                        • 2. Laser printing solutions
                          • 3. Multi-function printers (MFPs)
                            Topic 4: HP Supplies Differentiation- Counterfeit and non-HP supplies risks
                            • 1. Device damage risks
                              • 2. Print quality degradation
                                - Original HP ink and toner advantages
                                • 1. Print yield and consistency
                                  • 2. Warranty and reliability considerations

                                    HP Selling HP Imaging and Printing Supplies Sample Questions:

                                    1. According to the InfoTrends 2011 report, what percentage of remanufactured cartridges will ultimately be thrown away?

                                    A) 92% ink and 91% toner
                                    B) 33% ink and 12% toner
                                    C) 59% ink and 59% toner
                                    D) 12% ink and 11% toner


                                    2. Why is toner particle size and additive distribution important?

                                    A) It is a feature with color toner that gives the customer excellent print quality.
                                    B) It is for customers who are cost-per-page sensitive.
                                    C) It is a feature in all mono toner for maximum yield.
                                    D) It is easier to recycle.


                                    3. Why is the term "Compatible Cartridge" confusing for customers?

                                    A) It is a term for a Remanufactured cartridge.
                                    B) It is a term for a product with a low purchasing price.
                                    C) It is a term used for Refilled Remanufactured and Clone cartridges
                                    D) It is a term for a 100% new cartridge.


                                    4. How can you find out if the HP Planet Partner program is available in your local area?

                                    A) The HP Planet Partner is automatically included with every printer and only needs the HP PP driver to install.
                                    B) The HP Planet Partner is available in every country around the world.
                                    C) You can consult the HP Planet Partner program website.
                                    D) You can consult the HP Planet Partner section in SmartRecycle.


                                    5. Why should you look after a loyal customer?

                                    A) They are willing to sacrifice quality for an attractive price.
                                    B) They tend to be more demanding.
                                    C) They tend to be more faithful to one reseller.
                                    D) They spend the most money.


                                    Solutions:

                                    Question # 1
                                    Answer: A
                                    Question # 2
                                    Answer: A
                                    Question # 3
                                    Answer: C
                                    Question # 4
                                    Answer: D
                                    Question # 5
                                    Answer: C

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