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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Bidding and Budget Management | - Bidding strategies
|
| Keyword and Audience Targeting | - Keyword match types
|
| Measurement and Optimization | - Performance tracking
|
| Ad Creation and Assets | - Ad extensions (assets)
|
| Search Campaign Fundamentals | - Account and campaign structure
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
Which of the following provides the most information about a campaign's overall performance?
- A. CPC
- B. CTR
- C. Clicks
- D. Placement performance report
Correct Answer: B 🗳️
Paula has created a Google AdWords campaign for her company. She has created a good group of keywords for her ads, and she's eager to get visitors to her site as soon as possible. Paula would like Google to display her ads as often as possible, until her budget is reached. What type of delivery option should Paula choose for her ads?
- A. Instant delivery
- B. Accelerated delivery
- C. Standard delivery
- D. Click-cost delivery
Correct Answer: B 🗳️
Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?
- A. Country targeting
- B. City targeting
- C. Region and City targeting
- D. Customized targeting
Correct Answer: D 🗳️
Jeff runs a dry cleaning business in his city. He'd like to use customized location targeting for his business, so he's hired you to help him create an ad with customized location targeting. You tell Jeff that he has three choices, when it comes to customized location targeting in Google AdWords. Which of the following is not a valid choice for the customized location targeting?
- A. Using a triangulation approach based on a phone number
- B. Entering a physical address
- C. Selecting a point on the map
- D. Using a multi-point targeting approach
Correct Answer: A 🗳️
You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?
- A. Reach and Frequency Report
- B. URL Performance Report
- C. Geographic Performance Report
- D. Placement Performance Report
Correct Answer: D 🗳️
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