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Google adwords-fundamentals Exam Syllabus Topics:

SectionObjectives
Google Ads Search Fundamentals- Ads and Extensions
  • 1. Ad formats
    • 2. Ad extensions
      - Bidding and Budgeting
      • 1. Budget allocation
        • 2. Bid strategies
          - Measurement and Optimization
          • 1. Performance tracking
            • 2. Conversion tracking
              - Keyword Strategy
              • 1. Keyword match types
                • 2. Keyword research and selection
                  - Introduction to Google Ads Search
                  • 1. Search advertising concepts
                    • 2. How Google Ads works
                      - Campaign Setup
                      • 1. Ad groups and ad creation
                        • 2. Campaign structure

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