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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Measurement and Optimization | 20% | - Optimization techniques - Identifying and resolving issues - Conversion tracking - Key metrics and reporting |
| Topic 2: Introduction to Google Display Network | 15% | - Core concepts and benefits - Campaign objectives and use cases - Reach and scale across platforms |
| Topic 3: Bidding and Budget Management | 20% | - ROI and performance goals - Automated bidding strategies - Budget allocation and pacing - Manual bidding options |
| Topic 4: Targeting and Audience Solutions | 25% | - Remarketing and similar audiences - Audience targeting methods - Contextual and placement targeting - Demographic and geographic targeting |
| Topic 5: Ad Formats and Creation | 20% | - Uploaded image and HTML5 ads - Compliance and policies - Ad creative best practices - Responsive Display Ads |
Google Display Exam Practice Test Sample Questions:
Gary has created a display ad that is part of the Google Content Network targeting YouTube
viewers. Gary believes that his ads will have the best time of being viewed by his audience
between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?
- A. Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
- B. Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling.
- C. Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.
- D. Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling.
Correct Answer: C 🗳️
Bonnie has created a video that she would like to include in the Google Content Network as part of her online marketing. She has chosen the click-to-play with the cost-per-click pricing model.
Which one of the following statements best describes when Bonnie will be charged for someone clicking on her advertisement?
- A. Every time Bonnie's video is played she'll be charged for the click.
- B. Every click that leads a user to Bonnie's Website results in a charge to Bonnie's account.
- C. Every time Bonnie's video appears (the opening image) she will be charged.
- D. Every time Bonnie's video is played, paused, or stopped with the in-ad player she won't be charged for each click, just one click per user on the advertisement video.
Correct Answer: B 🗳️
Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?
- A. Sally should use the Ad groups tab from the All online campaigns page of her account.
- B. Sally should use the downloadable AdWords editor for this feature.
- C. Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
- D. Sally should use the Ad groups tab from the Active Campaigns tab of her account.
Correct Answer: A 🗳️
Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?
- A. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
- B. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
- C. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
- D. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
Correct Answer: A 🗳️
Jan has a Website selling shoes and socks online. She would like to use Google AdWords' costperacquisition approach for her ads. If Jan uses this approach what must she also do?
- A. Jan must use the Conversion Optimizer.
- B. Jan must be a preferred Google vendor.
- C. Jan must also use Google Checkout.
- D. Jan must set her CPC maximum bids to a minimum of 25 cents.
Correct Answer: A 🗳️
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