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[2021] CRT-550 PDF Questions - Perfect Prospect To Go With PassLeader Practice Exam
The benefit in Obtaining the CRT-550 Exam Certification
- When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Service Cloud Consultant.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Consultant.
- A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Certified Marketing Cloud Consultant certification, they can be guaranteed that a candidate has achieved a certain level of competence.
- If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
NEW QUESTION 25
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a data extension, using the 'overwrite' method.
- B. Import the file to a list, using the 'add and update' method.
- C. Import the file to a list, using the 'update only' method.
- D. Import the file to a data extension, using the 'add and update' method.
Answer: D
NEW QUESTION 26
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will "Version" values/meanings change, precluding reusable AMPscript?
- B. Is the purpose of these emails for acquisition or retention or transactional?
- C. Will a lookup table is needed for a dynamic From Name?
- D. Will customers be able to sign up for the loyalty program at the store?
Answer: B,C
NEW QUESTION 27
When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?
- A. Add all email address fields into the Contact Configuration screen in the correct order
- B. Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
- C. Create a new Attribute Group referencing all email address fields in Data Designer.
- D. Create a new Import to populate subscriber email addresses into All Subscribers.
Answer: A
NEW QUESTION 28
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Subscribers can be maintained at the Business Unit level.
- B. User roles can be customized to allow or deny specific permissions.
- C. Brands can set their own physical address and SAP.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: A,C
NEW QUESTION 29
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Use Data Designer in Contact Builder to relate the two data extensions.
- B. Configure activities within Automation Studio to update the purchase data.
- C. Create a Data Relationship in Email Studio to relate the two data extensions.
- D. Utilize Entry Data on a Decision Split within Journey Builder.
Answer: C,D
NEW QUESTION 30
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. AMPscript
- C. Personalization strings
- D. Guide Template Language
Answer: B
NEW QUESTION 31
How are Publication Lists used?
- A. To manage subscribers in guided and triggered email sends
- B. To allow subscribers to opt-down/out instead of unsubscribing from all
- C. To send communication to all subscribers, regardless of opt-in status
- D. To built dynamic content rules by subscriber type
Answer: B
NEW QUESTION 32
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?
- A. no reentry
- B. reentry after time
- C. reentry anytime
- D. reentry only after exiting
Answer: C
NEW QUESTION 33
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. AMPscript a single Lookup Function
- B. Dynamic content via the Dynamic Content Wizard
- C. AMPscript a single LookupOrderedRows Function
- D. Server Side Javascript a single LookupOrderedRows Function
Answer: C
NEW QUESTION 34
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
- A. What publication lists will be used?
- B. Will new users have a "Customer ID"?
- C. Will the company need a custom preference center?
- D. What will be used as Subscriber Key?
- E. How will Marketing Cloud and the database synchronize?
Answer: B,D,E
NEW QUESTION 35
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Tracking Extract
- B. My Tracking
- C. Data Views
- D. My Reports
Answer: B
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 36
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- B. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: C
NEW QUESTION 37
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- B. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- C. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Answer: C
NEW QUESTION 38
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Schedule the Contacts Counts Standard Report
- B. Query the _Contact Data View and transfer it weekly
- C. Configure the Contact Extract Activity in Automation Studio
- D. Query the _Subscriber Data View and Extract it weekly
Answer: C
NEW QUESTION 39
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. A parent business unit for each franchise owner
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. One business unit.
Answer: C
NEW QUESTION 40
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Add custom links to the page layouts in Marketing Cloud
- B. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- C. Create a Salesforce Data Extension for the user to select during a Guided Send.
- D. Create data validation rules for the integrated user in Sales Cloud.
Answer: B
NEW QUESTION 41
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 42
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. A global unsubscribe
- B. An auto-exclusion list
- C. An auto-suppression list
- D. An exclusion list
Answer: D
NEW QUESTION 43
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
Answer:
Explanation:
Triggered Import - user initiated send (not scheduled)
NEW QUESTION 44
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
- B. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
- C. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- D. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
Answer: B
NEW QUESTION 45
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Add a single record to a data extension
- B. Reconcile contact data on multiple Contact IDs
- C. Clear the data from a data extension
- D. Export data from a data extension to any SFTP location
Answer: B,D
NEW QUESTION 46
Which two statements about a database of record are correct? Choose 2 answers
- A. It is any database containing subscriber data.
- B. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- C. It is a system in which a subscriber's status is maintained.
- D. It is a centralized storage repository of data about objects or people.
Answer: C,D
NEW QUESTION 47
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