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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A) Create a random data extension within Contact Builder.
B) Create a random data extension within Email Studio.
C) Use Automation Studio with a random split activity.
D) Use Journey Builder with a random split activity.

2. A Journey Builder implementation retrieves customer loyalty information from a synchronized Data Extension. The CRM updates loyalty status every five minutes, but the synchronization refreshes only every fifteen minutes. Customers occasionally receive offers intended for outdated loyalty tiers. Which solution provides the best balance between accuracy and maintainability?

A) Reduce the CRM synchronization interval below five minutes.
B) Send campaigns only once per day.
C) Store loyalty data only in Journey Data.
D) Retrieve current loyalty status through an API before making journey decisions.

3. Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A) Scheduled Automation utilizing Triggered Send Emails
B) Scheduled Automation using a Send Activity
C) Journey that allows re-entry after exiting
D) Single Send Journey

4. Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?

A) Google Analytics 360
B) Web Analytics Connector
C) Data Studio
D) Audience Studio

5. Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A) In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.
B) In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
C) In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.
D) In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.

Solutions: