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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) marketing cloud Personalization uses third party software to match anonymous and known identities

2. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A) Audience
B) API
C) Salesforce data
D) Date based

3. Which three components of a server side campaign can be defined by a business user?

A) Experience rules
B) Campaign responses
C) Campaign rendering
D) User attributes
E) Promoted content

4. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A) Dimensions
B) Channel
C) Directory
D) Catalog

5. What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A) Variation
B) Exclusion
C) Ingredients
D) Booster

Solutions: