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IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:

1. What is a key competitive advantage of WebSphere Portal?

A) WebSphere Portal is really just a front-end tool to push IBM's DB2 database
B) WebSphere Portal does not have official support and relies on a loose network of various companies for random updates
C) WebSphere Portal requires you to use only IBM software causing vendor lock-in
D) Because of open standards, WebSphere Portal can integrate any other competing firms information as a content source

2. Which approach does IBM recommend for customers in deliveringtheir Exceptional Web Experience to mobile devices?

A) Develop only for iPhone since it is the market leader
B) Native only - develop a new app to make use of each new phone's native features
C) Browser based web applications -- use device browser to display content
D) Hybrid - use both web and native components to use native device features and utilize the browser interface to deliver content

3. Theindustry-focused sites that contain white papers, business value guides, templates, demos and customer case study examples are called:

A) IBM Industry Toolboxes
B) IBM Web Experience Factory
C) Tivoli Site Minder
D) Virtual Innovation Center

4. What do IBM's selling tools and research frequently point out about the importance of IT in software purchase decision making?

A) IT has little to no influence on purchase needs nor purchase decisions.
B) IT defers to line of business executives regarding purchasing needsand purchasing decisions.
C) IT has ultimate decision-making power and should be your onlycontact.
D) IT has a significant influence on purchase needs, but little impact on actual purchase
decisions.

5. Regarding the 4 types of customer buying groups, which has the least influence over making the purchase decision?

A) A team of IT and Customer-facing groups
B) Primarily Executive Office
C) Primarily Customer-Facing Group
D) Primarily IT

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