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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is an example of a quantitative research method?

A) Longitudinal studies
B) Narrative research
C) Interviews
D) Case studies

2. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Develop communication plans designed to improve employee engagement.
B) Contact Human Resources for more information about the employee engagement survey and the survey results.
C) Meet with the executive to discuss the executive's concerns more specifically.
D) Meet with direct reports to discuss the need to make employee engagement a top priority.

3. Which of the following is a well-formed SMART communication objective?

A) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
B) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
C) Increase staff awareness of industry code of ethics during this fiscal year.
D) Sixty percent of employees enroll in ethical behavior training by 12 June.

4. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Business objective
C) Planning process
D) Communication tactics

5. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?

A) Contact the reporter with the correct information and request a correction be published, if possible.
B) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
C) There is nothing that can be done; the article has already been published.
D) The reporter made an error, so the director should demand a correction be published.

Solutions: