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Facebook Certified media buying professional Sample Questions:

1. Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

A) You should change the target market to females.
B) You should change the placement to include Facebook.
C) You should change the bidding to reach and frequency.
D) You should change the ad type to sequential messaging.

2. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Use Store Visit ads in order to bring traffic to the two specific retail stores.
B) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
C) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
D) Add map card with your page location.

3. You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A) Refresh the image or video you are using to a new one.
B) Change the placement of the ads.
C) Change the bid from automatic to manual.
D) Change the audience to a new one.

4. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Convert different currencies into the same one.
B) Always include the country code as part of your customer's phone numbers.
C) Always include your customers' countries in their own column in your file.
D) For customer lifetime value rate your customers on a ranking from 1-10
E) Include only customers with highest value order for best performance.

5. What are three ways Facebook IQ can help you understand, prepare and help you improve your Facebook strategies and branding?
Choose ALL answers that apply.

A) Instagram Insights
B) Vertical Insights
C) Advertising Insights
D) People Insights
E) Video Insights

Solutions: