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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. To evaluate the effectiveness of a campaign, one should always check the ____________.
Response:

A) Bounce rate
B) Impressions
C) Click-through rate (CTR)
D) All of the above

2. When applying procedural concepts for attributing performance, one must understand the impact of ___________.
Response:

A) conversion paths
B) colors
C) competitors
D) creatives

3. When creating a new campaign targeted at a niche audience, what is essential to ensure the effectiveness of the campaign setup?
Response:

A) Allocating a minimal budget to test the campaign
B) Using generic messaging to appeal to multiple audiences
C) Applying broad targeting criteria to reach more people
D) Developing highly customized ads specific to the niche audience

4. When preparing to supply campaign recommendations to a client, which of the following should be prioritized?
Response:

A) Historical data and current trends
B) Theoretical outcomes
C) Competitor campaign strategies
D) Personal opinions and preferences

5. When setting up Private Inventory for a campaign, which factors should be considered to ensure effectiveness?
Response:

A) Ensuring inventory relevance to the campaign's target audience
B) Negotiating exclusivity where possible
C) Selecting inventory based solely on cost
D) Regularly updating creative assets

Solutions: