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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. How can you tell the marketing cloud that an email is commercial or transactional?

A) Check the Transactional checkbox
B) Check the commercial email checkbox
C) Associate a commercial send classification to the email
D) Associate a transactional send classification to the email

2. A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email. Which template can the marketer choose when creating an email?

A) Responsive Web template
B) Mobile-optimized template
C) Standard template
D) Media template

3. EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)

A) HTML Paste
B) Mobile Design template
C) Standard Template with Content boxes
D) Mobile Design Template with Content Boxes
E) HTML Paste template with Content Boxes

4. What can you test with A/B Testing?

A) Email Message
B) Content areas
C) Subject Lines
D) From Name
E) Dates and Times sent out
F) All of the above

5. What is the number one trend being seen in the email marketing space? (Choose 2)

A) Redesigning email to improve click-through rates on a mobile device.
B) Between 40-60% of consumers are reading email on their smart phones.
C) More and more people are subscribing to email marketing.
D) People like email marketing b/c they can choose what they subscribe to.

Solutions: