Exam Name: Facebook Certified Marketing Science Professional
Certification Provider: Facebook
Corresponding Certification: Marketing Science Professional
Over 63159+ Satisfied Customers
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Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Make Data-Driven Recommendations | 13% | - Communicate insights clearly to stakeholders - Identify iterative measurement opportunities - Provide recommendations for future marketing campaigns |
| Topic 2: Recommend Measurement Solutions | 18% | - Design tests to address hypotheses - Determine feasibility of measurement solutions - Recommend suitable measurement approaches and tools |
| Topic 3: Generate Insights | 16% | - Synthesize results from statistical and data analyses - Evaluate impact of measurement approach on KPIs - Apply concepts to validate or invalidate hypotheses |
| Topic 4: Perform an Analysis | 20% | - Interpret statistical outputs and regression results - Apply statistical and exploratory analysis methods - Interpret data visualizations - Prepare and manipulate data for analysis |
| Topic 5: Hypothesise | 13% | - Translate business goals into testable hypotheses - Determine appropriate actions based on hypothesis validation or invalidation |
| Topic 6: Assess | 20% | - Evaluate data quality and relevance of existing data sources - Align business goals with KPIs and analysis plans - Compare and evaluate different measurement methodologies - Communicate assumptions based on situation assessment |
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