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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

A) Objects
B) Channel
C) Directory
D) Catalog

2. Where can a developer access pre-built Global Templates?

A) From the Templates list when building a campaign
B) View List Template option in the Launcher
C) Templates menu under the web Campaign menu in the UI
D) From code examples in developer docs

3. What are three ways segments are used in marketing cloud personalization?

A) Targeting for campaigns
B) Recommending products
C) Creating related lists within Salesforce CRM
D) Set goal and filtersb)
E) Analytics, trends and engagement

4. Which data feed integrates external system data into a user's profile leveraging identity attributes?

A) Catalog Feed
B) Identity Feed
C) User Feed
D) Interaction Feed

5. What is the unified customer profile?

A) A unified view of all customer activity across, websites, web applications, mobile store, call center
B) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C) A profile view for administrators to see activity across all of the customer touch points
D) A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

Solutions: